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Loretta Banks

New from Loretta Banks

Dress and style for the woman you are now, with the confidence you earned.

Stand Tall, Wear the Good Earrings is the book of the channel: a style and beauty guide for Black women over 60, from glasses and silver hair to shoes and the small details. Written by a stylist with 42 years at the mirror.

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Cover of the book Stand Tall, Wear the Good Earrings: A Style and Beauty Guide for Black Women Over 60, by Loretta Banks
Loretta Banks, the author, smiling at the camera

Loretta BanksStylist and former magazine beauty editor

Most style advice for women over 60 was written for somebody else

You have seen it. The "what to wear after 60" list shown on a light-skinned model in a pale gray cardigan. The foundation that looked fine in the store and turned ashy by lunch. The "age-appropriate" rules written by people half your age, who never held a fabric up to a face like yours.

None of it was about you: your undertone, your silver or dark hair, your church Sundays, your budget, your knees. Most advice skips all of that, and then wonders why it does not work.

This book starts from you. One chapter per topic, written for brown skin from light to deep, for silver, dark and covered hair, and for the life you actually live. Every rule comes with the reason it works, so you can test it in your own mirror.

The book Stand Tall, Wear the Good Earrings lying on a table at home
Loretta Banks in her fitting room studio
Loretta in her fitting room in Atlanta.

A note from Loretta

I wrote down everything I told my clients

I spent twenty-two years in New York as a beauty and style editor at a magazine. Then I ran my own image-consulting studio here in Atlanta for twenty years, styling hair, glasses and wardrobe for news anchors and executives.

When I retired and started making videos, your comments told me what was missing. You did not want to look like somebody else, and you did not want to chase "young". You wanted to look rested, polished and like yourself. So I put it all in one book, chapter by chapter, with the reasons, a budget way and a comfortable way. No brands, no sponsors, no tricks. That is all this is, honey: the fitting room, you and me.

Stand tall, wear the good earrings.

Loretta

What is inside

Fourteen chapters, from your glasses to your shoes

Each chapter takes one topic from the channel and goes deeper than a video can. About 280 large-print pages, illustrated.

Start with your face

  • Know Your Face chapter illustration

    Before you begin

    Know Your Face

    Undertone versus depth, face shape, your hair color, three daylight phone photos and a one-page face card to keep.

  • Glasses chapter illustration

    Chapter 1

    Glasses

    Frames that lift, warm colors that give your skin something back, a good fit on a low bridge, and lenses that look right in photos.

  • Hair chapter illustration

    Chapter 2

    Hair, Silver and Natural

    Cuts and styles for silver and natural hair, silver care, edges, and wigs and units chosen and cut with respect.

  • Color chapter illustration

    Chapter 3

    Color

    Undertone and contrast, color near your face, how silver hair changes your palette, prints, and a personal palette of your own.

  • Makeup and Skin Tone chapter illustration

    Chapter 4

    Makeup and Skin Tone

    Foundation by undertone, concealer, powder without ash, blush and lip shades, brows, eyes and a ten-minute routine.

Dress the body you live in now

  • Shoes chapter illustration

    Chapter 5

    Shoes

    Shoes that carry you all day and still look finished: toe, vamp, heel and sole, comfort, closures, and the nude that is really yours.

  • Blouses and Tops chapter illustration

    Chapter 6

    Blouses and Tops

    Necklines, sleeves, shoulder seams, fabric, bust support and layering that sits right.

  • Pants and Leggings chapter illustration

    Chapter 7

    Pants and Leggings

    Rise, leg line and fabric, leggings done well, and a hem that works with your shoe.

  • Dresses chapter illustration

    Chapter 8

    Dresses and the Tummy Question

    Shape, seaming and fabric, wrap and A-line, shapewear as your choice, and dresses for the big occasions.

Finish the look, then edit the closet

  • Handbags chapter illustration

    Chapter 9

    Handbags

    Size, structure, straps and a weight your shoulders can carry, color, and the right bag for church and travel.

  • Jewelry and Earrings chapter illustration

    Chapter 10

    Jewelry and Earrings

    Earrings by face and hair, gold or silver by undertone, comfort for your earlobes, necklaces by neckline, watches and bracelets.

  • Nails and Hands chapter illustration

    Chapter 11

    Nails and Hands

    Shape, length and color by undertone, hand care as everyday grooming, and rings.

  • The Small Details chapter illustration

    Chapter 12

    The Small Details

    Scarves and headwraps and how to tie them, belts, hosiery, posture, tailoring, scent and the five-minute mirror check.

  • 30-Day Wardrobe Edit chapter illustration

    After the chapters

    Your 30-Day Wardrobe Edit

    A week-by-week plan, a way to sort your closet, and a shopping list built from the book.

Also inside: a letter from Loretta, How This Book Works, Things I Would Tell You to Stop Worrying About, and Pocket Pages, a one-page summary of every chapter you can print and carry.

What every chapter gives you

Every chapter goes through the Fitting Room Test

The same clear format, chapter after chapter, so you always know where to look.

  1. What you may have been toldThe common advice about age, skin, hair and cost, and what is actually true.
  2. The rules, and why they workLight, line, contrast, proportion and comfort, explained in plain words.
  3. Who it flattersLighter, medium and deeper skin; silver, dark and covered hair; different body shapes.
  4. The four-second shop testQuick checks you can run in a store, a fitting room or your own closet.
  5. What I put on clientsMy own taste, clearly marked as taste. You may disagree.
  6. Try it this weekSmall steps you can take for free, starting with what you already own.

Look inside

Here is how a page reads

This page comes from the Glasses chapter. Every chapter reads the same way: plain words, the reason behind each rule, and a quick test you can run in a store or in front of your own mirror.

The book itself is set in 14 point type on 7 x 10 inch pages, so it is comfortable to read on a tablet, a computer or on paper.

Chapter 1 · Glasses

The Four-Second Shop Test

Before you fall for a color, put the frame on, face the mirror and check four things. It takes less time than reading the tag.

  1. Bridge. The frame should rest on your nose without sliding or pinching. If your bridge is low or soft, ask for adjustable nose pads or a "low bridge fit".
  2. Brow. The top edge should follow your brow line, not cut across the middle of your eyebrows. Your brows carry your expression, so keep them in view.
  3. Hinge. The hinges should line up with the sides of your face, with no gap and no squeeze at the temples. I have had my own hinges repaired twice, so check them.
  4. Width. Your eyes should sit near the center of each lens. Too wide and your face looks narrow; too narrow and it looks crowded.

A frame that passes all four is a frame you will actually wear.

Stand Tall, Wear the Good EarringsChapter 1

How I wrote it

Four rules I kept on every page

  • 1The page says what it means

    Plain words, large print. When something reliably works, I call it a rule. When it is only my taste, I say so.

  • 2Every rule comes with its reason

    Light, line, contrast, proportion or comfort. When you know why it works, you can test it in your own mirror.

  • 3Every chapter has a budget way

    Your own closet, a thrift store or a good tailor. Nothing in this book needs an expensive product, and every chapter has a comfortable way too.

  • 4No brand ads, no sponsors

    The book names no brands and takes no sponsor money. Nobody paid to be in it.

What this book will not do

  • Promise you will look decades younger. It helps you choose what suits the face you have now.

  • Tell you to change your natural hair or hide your age. Silver, natural, relaxed, locs, wigs: all of it is respected.

  • Give medical advice. Loretta is a stylist. Health and skin questions belong with your doctor or dermatologist.

  • Push brands or take sponsor money. No brand is named, and no one paid to be in it.

  • Use before-and-after tricks. No dramatic reveals, just clear reasons you can test yourself.

Cover of Stand Tall, Wear the Good Earrings by Loretta Banks

Stand Tall, Wear the Good Earrings

Everything I told my clients, in one book

$39One price. Pay once, keep it.

  • Digital PDF. No physical book is mailed.
  • About 280 pages, 7 x 10 inch, 14 pt large print, illustrated.
  • Instant delivery by email through Gumroad.
  • Read on a phone, tablet or computer, or print it at home.
Get the book · $39

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7-day money-back guarantee. Questions: reply to your Gumroad receipt email.

Seven days to make up your mind

Read it and try a chapter in your own mirror. If the book is not right for you, reply to your delivery email within 7 days of purchase and you get a full refund. No explanation needed.

Early Readers

What readers are saying

Real feedback from clients and early readers who tested the fitting room rules at home.

★★★★★

“The glasses chapter alone saved me from another expensive mistake. Finding a low-bridge frame that lifts my face made me feel like myself again.”

Carolyn W., Atlanta, GA
★★★★★

“Finally, makeup and undertone advice that doesn’t turn my skin ashy by noon. Loretta writes like she is sitting right there at the mirror with you.”

Evelyn T., Chicago, IL
★★★★★

“The 30-day wardrobe edit gave me my closet back. No pushy brand lists, just clear proportion rules that work with what I already owned.”

Brenda M., Philadelphia, PA

Questions

Good questions, plain answers

No. It is a digital PDF, and nothing is mailed. You can download it right after checkout and print it at home or at a print shop if you like paper.

The text is set at 14 point on 7 x 10 inch pages, with generous space between lines. On a tablet or computer you can zoom in as far as you like.

Yes. The book is written for brown skin from light to deep. Undertone is covered chapter by chapter, and the rules say who they flatter on lighter, medium and deeper skin.

Yes. The hair chapter treats wigs and units as a real styling choice, including having them cut on your head, and many chapters include notes for covered or thin hair. For hair loss itself, please see your doctor.

No. Every chapter has a budget way, and no brand is required or even named. The wardrobe edit starts with the closet you already have.

No. Loretta is a stylist and former magazine editor, not a doctor or dermatologist. The book covers style, makeup and grooming. For any skin, hair-loss or health question, please see your doctor or dermatologist.

Comfort is built in. The shoes chapter covers toe room, heels, soles and closures that sore hands can manage, and the clothing chapters include easier closures and a comfortable way to dress. For pain, swelling or balance problems, please see your doctor or podiatrist.

No. Illustrations in the book were made with AI-assisted tools and do not show real clients. They show Black women in their fifties, sixties and seventies with many skin tones and hair types.

Checkout is handled by Gumroad. After you pay, you can download the PDF on the next page, and Gumroad emails you a download link to keep. If the email does not arrive, check your spam folder, then reply to the Gumroad receipt email and we will send it again.

Yes, for your own use. Print the whole book, or only the Pocket Pages to keep in your handbag.

Reply to your delivery email within 7 days of purchase and you get a full refund. No explanation needed.

Any phone, tablet or computer that opens a PDF, and nearly all of them do. A tablet or computer is the most comfortable for reading full pages.

Stand tall. Wear the good earrings.

Fourteen chapters of what I told my clients for forty-two years, in large print, for $39.

Get the book · $39

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Cover of Stand Tall, Wear the Good Earrings

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